007 is fiction, but his appeal isn’t solely based in the gadgets or the glam. It’s the control.

A true sense of knowing who he is, why he’s there, and what he wants to achieve. He also has the self-efficacy and power of will to make it happen.

Most of us don’t live like that. Many play the role of master reactor. React … to emails, to adverts, to other people’s roles and framing for us.

I wonder how many people love Bond (even to a fault) because he’s the dream self actualised in a character.

Well, Bond-grade intent and effectiveness isn’t reserved for spies. It’s available to all of us, in small realistic ways. Choosing to swing the kettlebells and train for the next mission instead of scrolling. Choosing to speak candidly and moving as though you are inevitable. Being laser focused on what matters to you and where you are headed.

That’s what Time 2 Live Again is really about. Not fantasy, but utilising Bond and treats as a conduit for what matters. It’s not about pretending as though you are someone else, but showing up closer to your ideal self.

No mission today, but I still have a closer…

If I had the ability to exercise Bond-level clarity today, what would I do differently?