luxury

leisure

Apr 19, 2026

•

3 min read

24 Hours at The Savoy

M for Masterclass.

Brendon Craft

watches

Mar 8, 2026

•

4 min read

The Watch Who Loved Me

A Love Letter to the Rolex Explorer

Brendon Craft

london

Feb 1, 2026

•

3 min read

Feeding The Beast

Job’s not finished

Brendon Craft

lifestyle

Nov 10, 2025

•

2 min read

It's time for a new car?

I don't need one. My BMW X1 does just fine. That's the problem.

Brendon Craft

lifestyle

Sunday Brief: The Algorithm Thinks It Knows Me

Oct 26, 2025

•

2 min read

Sunday Brief: The Algorithm Thinks It Knows Me

Friday night reflections...

Brendon Craft

culture

Oct 16, 2025

•

4 min read

JAGUAR & THE CULTURE WAR

I'm still thinking about the Jaguar ad controversy

Brendon Craft

tudor

Jul 11, 2025

•

4 min read

30 Days On Wrist: The Tudor Black Bay Dark (Ref. 79230DK, 0007)

It’s been a long time coming.

Brendon Craft

swiss made

Longines Conquest VHP Review: Luxury Without the Price Tag

May 21, 2025

•

3 min read

Longines Conquest VHP Review: Luxury Without the Price Tag

I’ve been banging on about paying more for less, but this is the opposite: paying less and getting more. Long Live Longines.

Brendon Craft

lifestyle

The Decline of Luxury: Paying More for Less

Apr 14, 2025

•

2 min read

The Decline of Luxury: Paying More for Less

Luxury isn’t about quality anymore. It’s about branding.

Brendon Craft

luxury

24 Hours at The Savoy

The Watch Who Loved Me

Feeding The Beast

It's time for a new car?

Sunday Brief: The Algorithm Thinks It Knows Me

JAGUAR & THE CULTURE WAR

30 Days On Wrist: The Tudor Black Bay Dark (Ref. 79230DK, 0007)

Longines Conquest VHP Review: Luxury Without the Price Tag

The Decline of Luxury: Paying More for Less

TIME 2 LIVE AGAIN